Tailoring a direct mail campaign to take advantage of machine addressing and inserting, always a reliable way of keeping costs down, became even more advantageous after the Postal Service initiated its Mail Reclassification reforms in 1996. Our advanced imaging equipment, such as the Kodak Ektajet, places addresses and delivery point barcodes directly onto the envelope or self-mailer. When you add delivery point barcodes to the address block, you deduct substantial amounts of postage money from your total campaign costs--generally, between 10-15% per mailing. The money you save can be applied where it will count the most, such as in your printing budget. Or, you can simply sit back and accept plaudits for keeping your postage budget at such a pleasantly modest level. Automation makes good financial sense, and it also streamlines campaigns by promoting both accuracy and speed of delivery.
Our advanced imaging equipment offers a wide choice of font types and sizes, and incorporates a drying system that allows us to place sharp, clear addresses onto even the glossiest of paper stocks. Our clients agree that the superior quality of the direct impression is simply remarkable. However, since mailing lists still come in many forms besides the computer-based ones required for direct addressing, we continue to offer Cheshire and all forms of pressure-sensitive labeling as well.
Tyme Direct has high-speed, multi-station inserting equipment for all of the standard business envelopes, such as the classic #10, the 6x9, and others, as well as jumbo inserting equipment designed for 9x12 envelopes.
In short, our machine addressing and inserting department gets campaigns into the mailstream with truly spectacular economy, accuracy and speed.
